Using Blogs for Profits

By Randy The Hermit

There are quite a few ways that you can create an income from your blog. I will cover a couple here.

The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers.

Another way is to create a blog on a topic that informs and suggests products for the readers that are related to the topic of the blog.

Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If selling advertising is your main goal you have a couple of choices, you can use established services that are ready to go or you can go out on your own and look for sponsors for you blog.

There are quite a few established third party services you can use to place advertising on your site like Google Adsense and Yahoo! Publishers Network by joining either one of these you can have ads on your site quickly.

The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits.

Unfortunately, most people expect to make thousands a month with this type service and the are usually disappointed by much lower income.

Recruiting your own sponsors can definitely provide a better source of income but it can take time to find people that want to put sponsored links and banners on your blog.

If you are working in a niche that you know well the first thing you should do is try to contact others in that niche that you think might benefit from advertising on your blog.

If you are an experienced in sales and have experience with cold call sales you might be able to build up a lucrative income by looking for related websites that might be interested in advertising on your blog.

With either of these methods you might run accross the problem of not having enough readers. To make profits with the third party system and/or to attract sponsors you will usually need to have established either a fair amount of readers or a good search engine placement.

Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.

Sometimes they will establish their own company blog that will provide information about their company and product.

Other companies will want to outsource their blogging to experienced bloggers that will let them get the brand recognition and build a relationship with the customer through a third party endorsement.

More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.

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