I started researching what is now known as SEO about 13 years ago. I tried over and over to build the site that I dreamed would rank at the top of Google. At the time I began the key apparently was Meta Tags. I made meta tags just like my competition, and made by key word density for the words in those tags higher. I figured that would easily put me to the top. I waited for months on sites, and I never moved at all. One thing I did find interesting is there were some reputable sites that were stuffing words in like pornography, XXX etc to try to capture free traffic on highly searched words even though their sites were not relevant to those results. Basically after nearly duplicating sites I never improved my rankings.
So then I got into the impression that the size of the site had a lot to do with ranking. Some of the topics I have chosen to build websites on were impossible to build a large site on. Every number one site I saw on google though, if you did a site:http://www.domain.com search had thousands of indexed pages. Then I stumbled upon a program called Traffic Booster Pro. This was the answer to my question. This program basically builds a bunch of junk pages that take content from RSS feeds and make it unique by randomizing the words. It creates thousands of pages all optimized and linked together, and generates a sitemap. Google was crawling my site like crazy. And for one of the most searched words on the internet, I ranked in position 60 within a few weeks. I was so excited, I thought for sure I was right, I needed the bigger site, the larger the site the better I would rank. If I couldn't build that many pages, this program would do it for me, but when my users click on one of those they are redirected to my main page. I got some traffic for a while, and then one day my site crashed for about an hour. The reason it crashed is because Google was crawling it so much the traffic overloaded the data center that I was housing my information. Not the server I was on, the entire data center. My sitemap tracked in Google Sitemaps had thousands of errors. I had my datacenter folks get back online. When I checked my rankings I found all those keywords I was ranked for were dropped to nothing. I went from 60 to not in the top 1000. I thought this would be rectified soon, I adjusted my crawl rate, let my data center know this site was taking a lot of traffic. I waited 2 months and my rankings never came back. The site I had has a unique domain name that is not even a word, and to this day that site doesn't even rank number one for the domain name. Therefore that site has been penalized, there is no other answer.
I then went on to exchange links. I bought programs like SEO elite, which I do recommend for anybody to use, but not for this purpose. More on that program later. I also joined Linkmarket.net. I exchanged links like wild fire, making sure that my anchor text changed, following all the Guru's advice. They claimed this is how they got their rankings. Bull, exchanging links is absolutely worthless. After doing this for a month, I went to see if the Guru's were still offering link exchanges on their sites, if they had partner directories. Yeah right, there was no directories. They had already realized this was an ineffective strategy. Now links do help, search on Google for click here. Adobe ranks #1 and they don't even have click here text on the page.
The answer to the question is no you should not exchange any links. The two ways to get your site links that impact your rankings is to share information like I do and link bait. The article that you are reading is also helping my rankings. I just write about my experience and knowledge, then distribute it to webmasters who want to constant update their content to get indexed several times a day. I do this several times a day with several topics that have to do with my sites. That is how I get links to my site, without exchanging them. I exchange information for one way links.
There really are two ways like I said. Link bait, and content sharing. Link bait is like the chicken website for Burger King if you can remember that. If you saw it you would remember it was a guy in a chicken suit on video that did stupid things. It ranked Burger King number one for the single word chicken. That is quite a jump. It was people liked it an virally linked to it from their sites. The drawback to link bait is you better be extremely creative, or have someone build link bait for an astronomical price. There is a better way.
I prefer to use content sharing like this article you are reading. I publish informative articles and distribute them to directories that webmasters go to get content for their site. If people like my information they will publish my article. For instance this article will probably get published by SEO website trying to provide current advice on improving rankings. This benefits the webmaster because if they are constantly adding new content spiders will hit their site more, therefore each change will be indexed faster. That catch is that to use my content they must provide a link back to me in my resource box. This box cannot be modified. If no webmaster likes my article, it is still published in 1000s of directories that I submit to, creating great links back to my website. I do not have an outbound link on my site. I have meta tags that are almost worthless, but my 3 page site ranks very well for keywords due to content sharing.
In conclusion, it is not a big site, nor meta tags, nor code for that matter. The best rankings I have received are from writing articles just like these and distributing. Plus it is so much fun to share information with the world through these articles. It is also manual, Google likes to punish folks inflating their results with quick fix scams like getting 1000 links in a day and such. These articles though, Google knows I took the time to write it, so it weights it very nice when it ranks my site. Like I said my basic job for promotion is to share free information, and then link it to my site.
So then I got into the impression that the size of the site had a lot to do with ranking. Some of the topics I have chosen to build websites on were impossible to build a large site on. Every number one site I saw on google though, if you did a site:http://www.domain.com search had thousands of indexed pages. Then I stumbled upon a program called Traffic Booster Pro. This was the answer to my question. This program basically builds a bunch of junk pages that take content from RSS feeds and make it unique by randomizing the words. It creates thousands of pages all optimized and linked together, and generates a sitemap. Google was crawling my site like crazy. And for one of the most searched words on the internet, I ranked in position 60 within a few weeks. I was so excited, I thought for sure I was right, I needed the bigger site, the larger the site the better I would rank. If I couldn't build that many pages, this program would do it for me, but when my users click on one of those they are redirected to my main page. I got some traffic for a while, and then one day my site crashed for about an hour. The reason it crashed is because Google was crawling it so much the traffic overloaded the data center that I was housing my information. Not the server I was on, the entire data center. My sitemap tracked in Google Sitemaps had thousands of errors. I had my datacenter folks get back online. When I checked my rankings I found all those keywords I was ranked for were dropped to nothing. I went from 60 to not in the top 1000. I thought this would be rectified soon, I adjusted my crawl rate, let my data center know this site was taking a lot of traffic. I waited 2 months and my rankings never came back. The site I had has a unique domain name that is not even a word, and to this day that site doesn't even rank number one for the domain name. Therefore that site has been penalized, there is no other answer.
I then went on to exchange links. I bought programs like SEO elite, which I do recommend for anybody to use, but not for this purpose. More on that program later. I also joined Linkmarket.net. I exchanged links like wild fire, making sure that my anchor text changed, following all the Guru's advice. They claimed this is how they got their rankings. Bull, exchanging links is absolutely worthless. After doing this for a month, I went to see if the Guru's were still offering link exchanges on their sites, if they had partner directories. Yeah right, there was no directories. They had already realized this was an ineffective strategy. Now links do help, search on Google for click here. Adobe ranks #1 and they don't even have click here text on the page.
The answer to the question is no you should not exchange any links. The two ways to get your site links that impact your rankings is to share information like I do and link bait. The article that you are reading is also helping my rankings. I just write about my experience and knowledge, then distribute it to webmasters who want to constant update their content to get indexed several times a day. I do this several times a day with several topics that have to do with my sites. That is how I get links to my site, without exchanging them. I exchange information for one way links.
There really are two ways like I said. Link bait, and content sharing. Link bait is like the chicken website for Burger King if you can remember that. If you saw it you would remember it was a guy in a chicken suit on video that did stupid things. It ranked Burger King number one for the single word chicken. That is quite a jump. It was people liked it an virally linked to it from their sites. The drawback to link bait is you better be extremely creative, or have someone build link bait for an astronomical price. There is a better way.
I prefer to use content sharing like this article you are reading. I publish informative articles and distribute them to directories that webmasters go to get content for their site. If people like my information they will publish my article. For instance this article will probably get published by SEO website trying to provide current advice on improving rankings. This benefits the webmaster because if they are constantly adding new content spiders will hit their site more, therefore each change will be indexed faster. That catch is that to use my content they must provide a link back to me in my resource box. This box cannot be modified. If no webmaster likes my article, it is still published in 1000s of directories that I submit to, creating great links back to my website. I do not have an outbound link on my site. I have meta tags that are almost worthless, but my 3 page site ranks very well for keywords due to content sharing.
In conclusion, it is not a big site, nor meta tags, nor code for that matter. The best rankings I have received are from writing articles just like these and distributing. Plus it is so much fun to share information with the world through these articles. It is also manual, Google likes to punish folks inflating their results with quick fix scams like getting 1000 links in a day and such. These articles though, Google knows I took the time to write it, so it weights it very nice when it ranks my site. Like I said my basic job for promotion is to share free information, and then link it to my site.
About the Author:
Brent Sweet is the President of Article Submission Express. This is a company that can help you distribute articles such as this through the internet for instant links to your site, and improved rankings. Click here to read more about Article Submission.
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