Marketers inexperienced with the process of creating an effective advertising campaign using Google Adwords probably see the system as intimidating and difficult to use. It's true that if you jump headlong into Adwords and start writing ads without regard to how the process actually works, your results will be less than ideal. In reality, though, marketers who have come before you and have achieved enormous successes using Adwords can guide you along the path to success. Perry Marshall and other pioneers of marketing have developed proven methods of increasing clickthrough rates and therefore sales.
For those who seek to increase their clickthrough rates, here are some of the strategies that master marketers have learned through experience:
Figure Out Which Keywords Don't Work
Keyword reports are a crucial way marketers can learn whether their Adwords campaigns are working as planned, and these should be run regularly. Tools available on the Internet, such as Wordtracker, are invaluable in the creation of keyword reports, and, furthermore, includes a free keyword selector tool. By creating a spreadsheet that includes all relevant keywords, you can also gain insight into the negative keywords for your target audience.
The concept of a negative keyword is that there are some potential keywords that, though they are directly related to the product or service that you are trying to convince customers to buy, do not actually attract the audience you're looking for. If you do the necessary research to determine what keywords your ideal customers are using in their searches, you'll be able to deduce what kinds of words they won't use. An extremely simple example of this phenomenon is that, regardless of what it is that you're trying to sell, individuals conducting searches that include the word 'free' are unlikely to become paying customers. If you are attentive to negative keywords, you can develop a list ok the very best keywords - ones that apply to your target audience, and only your target audience.
Split Test to Create More Effective Adwords Ads
The strategy of split testing is not a new one - companies sending out mass mailings, for example, will create two versions of the mailing to be used in tandem, and then analyze the results to determine which version has proven more effective in reaching the target market, and internalize this information to create an ideal marketing campaign.
For those using Google Adwords to attract customers, the strategy of split testing is equally enlightening. After you've done the keyword research described above, and considered which keywords will not be effective in attracting potential customers, you can further hone your advertisements by running multiple versions with slight differences. The ultimate result will be the ideal ad: one containing only information and keywords with CTR-maximizing information, and no distracting, extraneous elements.
Understanding these two key tactics - first figuring out which keywords you should and shouldn't use, then split testing to enhance your focus on potential customers - you can craft an Adwords ad with the ideal audience right in its crosshairs, and this in turn will boost your clickthrough rate. These proven strategies have been employed to the advantage of online marketing greats like Perry Marshall, and they will work equally well for you.
For those who seek to increase their clickthrough rates, here are some of the strategies that master marketers have learned through experience:
Figure Out Which Keywords Don't Work
Keyword reports are a crucial way marketers can learn whether their Adwords campaigns are working as planned, and these should be run regularly. Tools available on the Internet, such as Wordtracker, are invaluable in the creation of keyword reports, and, furthermore, includes a free keyword selector tool. By creating a spreadsheet that includes all relevant keywords, you can also gain insight into the negative keywords for your target audience.
The concept of a negative keyword is that there are some potential keywords that, though they are directly related to the product or service that you are trying to convince customers to buy, do not actually attract the audience you're looking for. If you do the necessary research to determine what keywords your ideal customers are using in their searches, you'll be able to deduce what kinds of words they won't use. An extremely simple example of this phenomenon is that, regardless of what it is that you're trying to sell, individuals conducting searches that include the word 'free' are unlikely to become paying customers. If you are attentive to negative keywords, you can develop a list ok the very best keywords - ones that apply to your target audience, and only your target audience.
Split Test to Create More Effective Adwords Ads
The strategy of split testing is not a new one - companies sending out mass mailings, for example, will create two versions of the mailing to be used in tandem, and then analyze the results to determine which version has proven more effective in reaching the target market, and internalize this information to create an ideal marketing campaign.
For those using Google Adwords to attract customers, the strategy of split testing is equally enlightening. After you've done the keyword research described above, and considered which keywords will not be effective in attracting potential customers, you can further hone your advertisements by running multiple versions with slight differences. The ultimate result will be the ideal ad: one containing only information and keywords with CTR-maximizing information, and no distracting, extraneous elements.
Understanding these two key tactics - first figuring out which keywords you should and shouldn't use, then split testing to enhance your focus on potential customers - you can craft an Adwords ad with the ideal audience right in its crosshairs, and this in turn will boost your clickthrough rate. These proven strategies have been employed to the advantage of online marketing greats like Perry Marshall, and they will work equally well for you.
About the Author:
Advertising with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Writing quality Google Ads is one of the most important skills to have when using Ad Words - and there are several quality training resources available online.
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