First, I should say that there's some debate about what a squeeze page is. However, it's generally understood that a squeeze page is a page with the goal of getting only two things: the collection of prospects' personal information and permission to contact them later.
You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospectsthey squeeze in some advertisement.
What are squeeze pages used for?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
By virtue of their design, squeeze pages can help reach out to prospects and customers. That's their purpose. Gathering information about prospects and customers can help you with your marketing campaign.
Information collection
The first steps to getting prospects and turning prospects into customers is to know who they are. You can do this by treating your squeeze page as a way to easily collect that information. And what are some ways that you can do this? Well, you could make some offers to your prospects. What can you give away for free? Reports? Software? Find out what your prospects value and ask them for their information in exchange for your products.
So what kind of information do squeeze pages usually request?
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Addresses
How to utilize the information
That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.
The thing to remember about squeeze pages is that they act as crossroads. They're meant to help your prospects decide to stay on your website and buy products.
The best scenario for squeeze pages is easy to imagine. It's one where squeeze pages are optimized to convert prospects into customers. You'll also be able to learn from prospect and customer behavior.
Make no mistake- these pages are all about leads.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
If prospects leave without giving you that information, the success of your squeeze page is questionable. It's all about opening doors to communication, building relationships with people who will then buy your product and turn into full customers.
The good thing about squeeze pages is that by creating them, you're doing most of your marketing research and plain old marketing at the same time. In that way, they're cost and time effective solutions to every business's goal of turning interested prospects into loyal customers.
But don't think it's too easy. You'll first have to design a winning squeeze page that both appeals and caters to your target market.
You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospectsthey squeeze in some advertisement.
What are squeeze pages used for?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
By virtue of their design, squeeze pages can help reach out to prospects and customers. That's their purpose. Gathering information about prospects and customers can help you with your marketing campaign.
Information collection
The first steps to getting prospects and turning prospects into customers is to know who they are. You can do this by treating your squeeze page as a way to easily collect that information. And what are some ways that you can do this? Well, you could make some offers to your prospects. What can you give away for free? Reports? Software? Find out what your prospects value and ask them for their information in exchange for your products.
So what kind of information do squeeze pages usually request?
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Addresses
How to utilize the information
That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.
The thing to remember about squeeze pages is that they act as crossroads. They're meant to help your prospects decide to stay on your website and buy products.
The best scenario for squeeze pages is easy to imagine. It's one where squeeze pages are optimized to convert prospects into customers. You'll also be able to learn from prospect and customer behavior.
Make no mistake- these pages are all about leads.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
If prospects leave without giving you that information, the success of your squeeze page is questionable. It's all about opening doors to communication, building relationships with people who will then buy your product and turn into full customers.
The good thing about squeeze pages is that by creating them, you're doing most of your marketing research and plain old marketing at the same time. In that way, they're cost and time effective solutions to every business's goal of turning interested prospects into loyal customers.
But don't think it's too easy. You'll first have to design a winning squeeze page that both appeals and caters to your target market.
About the Author:
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