Managing a Google Adwords campaign can be intimidating at first, but there are several ways to launch an online marketing campaign without stress. If you've already tried (and failed) with conventional online marketing promotions and campaigns, or even offline strategies such as direct mail and print advertising, Google Adwords is a naturally great fit for your goals.
The reason that getting great results from an Adword ad is so simple is that so many people, including Internet marketing expert Perry Marshall, have already figured out the keys to success, and they aren't difficult. The knowledge you need in order to win with Adwords can be summed up in a short article like this one, so don't worry about having to wade through heavy tomes or attend expensive seminars just so that you can get started.
These five steps will give you the knowledge you need in order to create a successful Adwords campaign:
1. Use online keyword tools. There are dozens of keyword tools, trackers and software available online, but you don't have to spend hundreds of dollars to find the 'right one' for your campaign. Perry Marshall recommends using keyword suggestion tools such as Wordtracker's Keyword Universe for the most robust list of keywords and related keywords that can help you get started on a campaign.
2. Watch your competition. If you're still unsure about how to approach the issue of keywords, don't underestimate the utility of simply looking to see what your competitors are bidding, and what they're willing to pay. How does one access this information, you ask? Well, on www.spyfu.com, you can do this and more. Use this information to guide your decisions in regard to what keywords and keyphrases to pursue and how much to spend.
3. Write an effective ad. Since you're working with just two key lines of text in a Google Adwords ad, the way in which you employ keywords and important phrases couldn't be more crucial. One helpful hint is that you should list the benefits of your product or service before broaching the topic of key features.
4. Don't settle for the second page. Whenever you can, you should try to lower your budget price before cutting down on your bid amount, since lowering your bids will often result in your ad being pushed back to a less desirable spot on the second page of sponsored search results.
5. Run more than one ad. In the opinion of Adwords pioneer Perry Marshall, split testing is a crucial way to ensure that your ad campaign is as successful as possible. Far better than just running a single ad and taking a wild guess as to whether or not it is performing as well as it could be is to run another similar ad concurrently with your first. The results from a similar but not identical ad simultaneously run with your first will give you more useful information about what really works.
Getting started with Google Adwords is a simple process, but you need to begin with the right approach to get results immediately. Start things off with these five steps so you can start getting clicks and driving traffic to your blog, website or sales page with ease.
The reason that getting great results from an Adword ad is so simple is that so many people, including Internet marketing expert Perry Marshall, have already figured out the keys to success, and they aren't difficult. The knowledge you need in order to win with Adwords can be summed up in a short article like this one, so don't worry about having to wade through heavy tomes or attend expensive seminars just so that you can get started.
These five steps will give you the knowledge you need in order to create a successful Adwords campaign:
1. Use online keyword tools. There are dozens of keyword tools, trackers and software available online, but you don't have to spend hundreds of dollars to find the 'right one' for your campaign. Perry Marshall recommends using keyword suggestion tools such as Wordtracker's Keyword Universe for the most robust list of keywords and related keywords that can help you get started on a campaign.
2. Watch your competition. If you're still unsure about how to approach the issue of keywords, don't underestimate the utility of simply looking to see what your competitors are bidding, and what they're willing to pay. How does one access this information, you ask? Well, on www.spyfu.com, you can do this and more. Use this information to guide your decisions in regard to what keywords and keyphrases to pursue and how much to spend.
3. Write an effective ad. Since you're working with just two key lines of text in a Google Adwords ad, the way in which you employ keywords and important phrases couldn't be more crucial. One helpful hint is that you should list the benefits of your product or service before broaching the topic of key features.
4. Don't settle for the second page. Whenever you can, you should try to lower your budget price before cutting down on your bid amount, since lowering your bids will often result in your ad being pushed back to a less desirable spot on the second page of sponsored search results.
5. Run more than one ad. In the opinion of Adwords pioneer Perry Marshall, split testing is a crucial way to ensure that your ad campaign is as successful as possible. Far better than just running a single ad and taking a wild guess as to whether or not it is performing as well as it could be is to run another similar ad concurrently with your first. The results from a similar but not identical ad simultaneously run with your first will give you more useful information about what really works.
Getting started with Google Adwords is a simple process, but you need to begin with the right approach to get results immediately. Start things off with these five steps so you can start getting clicks and driving traffic to your blog, website or sales page with ease.
About the Author:
Advertising with Google Adwords is an effective technique that most online-businesses can use to find more customers. Creating quality Google Ads is one of the most important skills to have when using Adwords - and there are several quality training guides available online.
No comments:
Post a Comment