Expand your Web 2.0 Knowledge for your Christian Home Based Business

By Matt and Catherine Willis

There has been much talk recently, both in the IT world and in the media at large, about the new Web-based social collaboration tools collectively labeled 'Web 2.0. While several savvy companies have picked up on the usefulness of Web 2.0 to expand their Christian home based business opportunities, there are many that fail to see the opportunity presented to them. These new online services, where people and communities collaborate and share information, are known as Web 2.0.

I think the title is a bit overblown but there is some good stuff here relating to information literacy. I think that Wikipedia is a wonderful example of human beings working collaboratively to gather and organize information on almost any topic you can think of. The Internet has made information so readily available to share and consume, that with a little reading, almost anyone can become an expert on any topic.

Most research indicates that Internet use in the United States will rise from its current rates of approximately 85% to 90% by 2009. And because they?re the most visible target, the search engines will bear the brunt of the attack. I did a bit of research on Web 2.0 before I started my Christian home based business opportunity so that I could market it more effectively.

This is an exciting opportunity for users to help one another while benefiting from the latest in dynamic Web technology. The ability to reduce the need to click is a quantum leap forward on web sites that helps your site stay packed full of the information you want to share, without your site visitor having to scroll for eternity or click through hundreds of times to get what they want. A normal website functions by delivering pages of information, with links that allow a user to move from page to page.

Free or low-cost, simple, open source internet-based applications and services designed to enhance on-line collaboration are now available to Christian home based business opportunities. Many young people are well used to working in a 3D environment on the Internet, through social networking sites and gaming. The important things to remember are that 1) people can and do adopt new technologies when they are show that they are useful, and 2) Connect Our People?s community-building system is not dependent on previous internet use but can be easily taught to first-time users.

From that point forward, they could turn back to the search engine at different times to assist them in the purchase. The problem with search right now is knowing which of those multiple touch points the consumer is at. And finally, we could start to pull away from the pure direct response tactics that restrict the effectiveness of search.

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