What is Local Internet Marketing

By Tyler Durden

Now you may ask yourself what is internet marketing. It is a valid question and the answer is that it is different from normal internet marketing because you are targeting a specific geographic region. If you are trying to sell desks in Tampa, Florida then you probably don't care too much about some dude over in Milan, Italy as desks cost a lot to ship. No, your ideal customer lives in northern Florida. Targeting your local region is the idea behind local internet marketing.

So now you may want to know what to do if you have businesses in a larger region. Say for instance that you have a chain of stores on the east coast. Well the idea is the same but now you are expanding your keyword list to effectively target your whole market.

Unfortunately most people are under the impression that it takes months of work and years of accumulated knowledge to rank for any keywords. Lucky for you the truth is that anyone that is familiar with the internet can totally rank for most local search terms and in many cases can rank number one in a matter of weeks for their keywords.

The truth is that the more specific the search phrase the easier it is to rank for them. If you want to rank for "Joe Smith custom super computers for scientists Madison, Wisconsin then you will have very little trouble ranking for it and may even get ranked the same day you work on it. Keyword work is hard when you are only going for broad terms like cars, phones, banks, etc.

There is no unsaid secret to targeting keywords. It just takes some time and homework to learn how to do it effectively and take your business to the next level. Thanks to the internet there are several good online blogs that can teach you about keyword research and targeting. Heck there are even a bunch on regular marketing strategies. So the next time someone calls you on the phone tell them to take a hike because you will do it on your own and likely do a better job.

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